Maximize Your Media Platform's Ad Revenue with CASTIS Addressable SSAI Solution
- Pearl Jinjoo Hwang
- Sep 19
- 2 min read
In today's competitive media service landscape, advertising monetization has evolved from an optional feature to a business imperative. CASTIS Addressable SSAI (Server-Side Ad Insertion) solution, built on 26 years of media technology expertise, empowers media platforms to launch successful advertising businesses seamlessly and efficiently.
Why CASTIS SSAI Solution?
1. Seamless Viewing Experience with Maximum Revenue
Compared to CSAI (Client-Side Ad Insertion), CASTIS SSAI solution delivers ads from the server side, ensuring uninterrupted viewing experiences while preventing ad-blocking. Our advanced Just-in-Time Packaging technology perfectly stitches content and advertisements together, providing viewers with a natural streaming experience that feels completely organic.
2. Multi-SSP/DSP Integration for Optimal Ad Inventory
Integrate with diverse advertising ecosystems, including Google and other major platforms, to maximize fill rates and profitability. We currently support leading platforms like Samsung Ads and LG Ads, with continuous expansion of our partnership network to ensure comprehensive market coverage.
3. Precision Targeting for Enhanced Ad Performance
Our sophisticated targeting capabilities leverage multiple parameters including time, location, subscription status, channel/program, content category, user groups, and device types. Real-time data analysis enables dynamic ad optimization, dramatically improving ROI and campaign effectiveness.
Innovation for the Future
CASTIS solution goes beyond simple ad insertion by supporting Shoppable AD functionality, enabling media commerce opportunities. Our intelligent linking technology connects video content with product catalogs, allowing viewers to shop directly from what they're watching – transforming passive viewing into active engagement.
Flexible Business Models
With Proven Global Track Record partnered with KT, LGU+ and more, CASTIS adapts to your business environment with versatile pricing options:
On-Premise: Complete infrastructure ownership and control
SaaS: Cloud-based service with minimal setup requirements
Revenue Share: Partnership model aligned with your success
Our hybrid technology approach also combines the best of SSAI and CSAI, offering end-to-end solutions with modular architecture that integrates seamlessly with your existing systems and partners.
Advanced Analytics and Performance Optimization
Real-time campaign analysis provides comprehensive insights into service status and audience behavior. Our visualized analytics enable precise measurement of campaign effectiveness, supporting strategic decision-making for continuous optimization and enhanced targeting precision.
Ready to transform your media platform's advertising potential? CASTIS Addressable SSAI solution combines proven technology, extensive experience, and innovative features to unlock new revenue streams and drive sustainable growth.
Partner with CASTIS to shape the future of media platform monetization.
