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NAB show 2025_Did you notice the potential of FAST, especially when with CASTIS?

  • Writer: Pearl Jinjoo Hwang
    Pearl Jinjoo Hwang
  • Apr 15
  • 2 min read

Showing presence two years in a row at NAB show, CASTIS proudly demonstrated its latest FAST (Free Ad-Supported Television) solution, hinting at the commerce feature this year. It attracted significant attention from industry professionals seeking cost-effective alternatives.

CASTIS booth @ FUTURES PARK
CASTIS booth @ FUTURES PARK

Complete End-to-End Solution

The CASTIS FAST solution offers broadcasters and content providers a complete ecosystem including:

  • Robust FAST CMS for efficient content management

  • Advanced advertising solutions for Comprehensive Targeting 

  • Server-Side Ad Insertion (SSAI) technology on Playout 

  • Customizable FAST client applications

  • Retail Commerce with vertical channel streaming

This all-in-one approach eliminates the need for multiple vendors and integrations, streamlining operations for industry players looking to enter the FAST market.



Flexible Deployment Options

The CASTIS FAST solution garnered particular interest for its deployment flexibility. Unlike competitors with rigid implementation models, CASTIS supports

  • SaaS deployment for rapid market entry

  • On-premises installation for companies with specific infrastructure requirements

  • Hybrid models tailored to unique customer needs


AI-Powered Innovation

What truly drew visitors' attention on CASTIS' demonstration was its integration of cutting-edge AI technology. Its AI scene detection capability enables real-time ad insertion with unprecedented precision, creating a seamless viewing experience while maximizing advertising effectiveness.


NAB Show attendees expressed particular interest in the solution's cost efficiency compared to other market players. Several organizations initiated discussions about potential collaborations, with many eager to implement the CASTIS FAST model as soon as possible.


"With CASTIS, you can build your business in your own way," emphasized company leadership during the demonstration. This philosophy resonated with attendees looking for flexible, customizable solutions that adapt to their specific business models rather than forcing operational changes.

Stay tuned for upcoming partnership announcements as discussions that began at NAB show continue to develop.


For more information about CASTIS's FAST solution, contact hello@castis.com .


 
 
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